Social Media Optimization
Social Media Optimization or SMO is the process to boost branding, popularity, credibility and more customers’ engagement through social media channels. Since social media outlets are the widest platforms with more than 1000 Billion active users. Out of them, only Facebook has more than 2.52 Billion active users. Therefore, social media channels are the best and appropriate space to market your business products and services.
But before getting started, you need to know the right way to do so. If you don’t know or don’t think that you are the right person to do SMO, welcome to Rajeev Ranjan and get in touch with the experienced SMO services in Delhi and SMO consultants in London, New York, and Singapore.
- 1. Social Monitoring & Responding
(i) Monitoring branded social profiles
(ii) General topic or trend monitoring
(iii) Responding as the brand
- 2. Reputation Management
(i) Custom review programs
(ii) Reviews training
iii) Review responding
- 3. Contests and Promotions
(i) Sweepstakes and giveaways
(ii) Photo and video contests
(iii) Hashtag campaign
- 4. Paid Social Ads
(i) Full funnel social advertising
(ii) Branding and awareness campaigns
(iii) Nurturing campaigns
(iv) Content Marketing and Outreach
(v) eCommerce integrations
(vi) Lead generation
(vii) Website remarketing and display