If you have ever received an e-mail or seen an advertisement flashing on Facebook offering a variety of discount offers from renowned websites, you are no stranger to the world of digital marketing. It refers to the promotion of companies’ products or brands via one or multiple forms of electronic media. Digital marketing varies from traditional marketing in a way that it involves the use of such channels and strategies that allows a company to redefine their marketing campaigns and evaluate what is working and what isn’t at a particular frame of time.
Digital marketers monitor things like what’s being viewed, however usually and for the how long, what content works and doesn’t work, sales conversions, etc. internet is perhaps the biggest and closely associated channel with digital or web marketing. Other commonly used medium of digital marketing include:
The world is going Digital and by the year 2020, most of the companies around the world including India will have online presence and thus creating a lot of career opportunities. As per the eMarketer Report “Digital Marketing Industry is worth $68 billion and in 2016, advertising via mobile phones and tablets rose 200%, to $6 billion. It is estimated to touch $7.8 billion soon.”
There are many other roles or designations that depend upon company and their requirements. Some of the Major Roles in Digital Marketing are:
In first module of Digital Marketing Training in Delhi, we will give you basic term information, differences of traditional marketing vs digital marketing, idea of search engine works, etc. If we compare this module of Techstack with dsim or digital vidya, you will find out that We have much more detailed introduction of digital marketing in our first module. That's Why? We are best Internet Marketing Institute in Delhi. You can also read more from Basics of Digital Marketing from Neil Patel.
In second Module of Internet Marketing Training in Delhi, we teach you how to create your own website with the help of wordpress. We will help you to learn basic html structure. You will get an idea of static and dynamic website and webpages. Every student has different perspective according to their interest and demands, you will learn how to create ecommerce website, health website, corporate website etc. If we compare this module of Techstack with dsim or digital vidya, you will find out that We have much more detailed Website Planning in our second module. That's Why? We are best Internet Marketing Institute in Delhi.
Third Module of Internet Marketing Institute Course in Delhi. Search engine optimization: Seo stands for search engine optimization. Search engine optimization is a process to optimize your webpage in high position in search engine like Google, Yahooo, Bing, etc. for any particular keyword without paying anything. Seo is totally a strategic based work. It works on more than 200 Ranking factors. Seo divides itself into two major parts, one is onpage seo and other one is offpage seo. If we compare this module of Techstack with dsim or digital vidya, you will find out that We have much more detailed search engine optimization training in our third module. That's Why? We are best Internet Marketing Institute in Delhi.
After Onpage Optimization the time is for Off page SEO. Off Page SEO is also called link building. we need to make strong link building to make an athority of our website i the eyes of search engines so that our site can achive higher rankings. in this module we'll learn about backlinks and will see how to create high authority do follow backlinks for our website.
Pay per click Marketing is one of the booming industries in India and aboard. We all know about Google AdSense and Google Ad words. Google Ad words is the pay per click advertising program by Google in which one has to pay when any visitor click on the ads of the business owner. One doesn't require paying for displaying his/her ads on the network websites of Google. DICC will provides you in-depth knowledge of PPC marketing and also help you to get Google Ad words certificate. Our training program will cover all the aspects of Pay per click Marketing.
SEM stands for Search engine marketing. Search engine marketing is a process to get higher visibility in ads position through creating and bidding on ads by use of Google Adwords. Google adwords is a platform use to create ads in various networks like Search, Display, Video, Mobile, Shopping and Universal app. In search engine marketing, google adwords works on bid process and ad quality. If we compare this module of Techstack with dsim or digital vidya, you will find out that We have much more detailed search engine marketing training in our fourth module. That's Why? We are best Internet Marketing Institute in Delhi.
Fifth Module of Digital Marketing Training in Delhi. Social Media Optimization: SMO stands for Social Media Optimization. Smo is a process to increase your visibility through social networking sites like Facebook, Twitter, Google plus, Stumbleupon, Pinterest, Linkedin, etc. without paying anything to these social networking sites. We teach you how to work on social media tools like FST, Buffer, Hootsuite etc. for bulk posting and sharing and auto scheduling. If we compare this module of Techstack with dsim or digital vidya, you will find out that We have much more detailed social media optimization training in our fifth module. That's Why? We are best Online Marketing Institute in Delhi.
Sixth Module of Internet Marketing Training in Delhi. Social Media Marketing: SMM stands for Social Media Marketing. SMM is a process to promote your website, facebook pages through Facebook business and Twitter ads for gaining higher visibility and customers. If we compare this module of Techstack with dsim or digital vidya, you will find out that We have much more detailed social media marketing in our sixth module. That's Why? We are best Internet Marketing Institute in Delhi.
Seventh Module of Internet Marketing Institute in Delhi. Email Marketing: Email Marketing is a process to send bulk emails in a single click. You will learn how to use bulk email marketing softwares like Aweber, Mailchimp, etc. In this, you will know how to send each mail in inbox without paying anything. If we compare this module of Techstack with dsim or digital vidya, you will find out that We have much more detailed Email Marketing training in our seventh module. That's Why? We are best Online Marketing Institute in Delhi.
Eight Module of Internet Marketing Course. Content Marketing: Content Marketing is a process to write potential content which can make sell through content. You can also earn from writing content from iwriter, freelancer, elance, payperpost, etc. In this, you will know about how to create effective content for any keyword and business. If we compare this module of Techstack with dsim or digital vidya, you will find out that We have much more detailed Content Marketing training in our Eight module.That's Why? We are best Online Marketing Institute in Delhi.
Ninth Module of Internet Marketing Training. Mobile Marketing is a process to advertise your application in different different mobile devices to get maxiumum downloads and installs of your applications. In this, you will find out how to use Facebook and Twitter to get better results for your business. If we compare this module of Techstack with dsim or digital vidya, you will find out that We have much more detailed Mobile Marketing in our Ninth module. That's Why? We are best Internet Marketing Institute in Delhi.
Tenth Module of Digital Marketing Training in Delhi. Ecommerce Marketing is our 10th module of internet marketing course. Ecommerce is a shopping website. Ecommerce Marketing is a process to increase your sales through seo, social media sites, email marketing, content marketing, etc. If we compare this module of Techstack with dsim or digital vidya, you will find out that We have much more detailed Ecommerce Marketing in our tenth module. That's Why? We are best Online Marketing Institute in Delhi.
Eleventh Module of Internet Marketing Institute in Delhi. Video Optimization is a process to get higher positions in youtube search results by working on video optimization steps. It is strategy to increase your youtube video views. In this video optimization, we will work on monetization of videos through which we can start making money from youtube videos. If we compare this module of Techstack with dsim or digital vidya, you will find out that We have much more detailed Video Optimization in our eleventh module. That's Why? We are best Internet Marketing Institute in Delhi.
Fifteen Module of Internet Marketing Training in Delhi. Video Marketing is a process to promote your video through Google Adwords, Facebook and Twitter. If we compare this module of Techstack with dsim or digital vidya, you will find out that We have much more detailed Video Marketing training in our Fifteen module. That's Why? We are best Online Marketing Institute in Delhi.
Sixteen Module of Internet Marketing Training. Lead Generation is a very important for any business. It helps you to start getting business leads in very short period of time with the help of social networking sites, email marketing, seo, etc. If we compare this module of Techstack with dsim or digital vidya, you will find out that We have much more detailed Lead Generation for business in our Sixteen module. That's Why? We are best Internet Marketing Institute in Delhi.
Seventeen Module of Internet Marketing Course in Delhi. Google Webmaster tool helps you to control your website or webpage in search engine like your crawling error, 404 pages, indexing, etc. If we compare this module of Techstack with dsim or digital vidya, you will find out that We have much more detailed Google Webmaster Tool training in our Seventeen module. That's Why? We are best Online Marketing Institute in Delhi.
Eighteen Module of Internet Marketing Institute in Delhi. Google Analytics tool helps you to analyse your website traffic. If we compare this module of Techstack with dsim or digital vidya, you will find out that We have much more detailed Google Analytics training in our Eighteen module. That's Why? We are best Internet Marketing Institute in Delhi.
Ninteen Module of Internet Marketing Course. Affiliate Marketing is a process to start earning commission by selling some other's website products. If we compare this module of Techstack with dsim or digital vidya, you will find out that We have much more detailed Affiliate Marketing training in our ninteen module. That's Why? We are best Online Marketing Institute in Delhi.
Twenty One Module of Internet Marketing Course in Delhi. Google adsense is a platform use to get ads on your website or webpages. With the help of Google adsense, you can start earning from your website. If we compare this module of Techstack with dsim or digital vidya, you will find out that We have much more detailed Google Adsense training in our twenty one module. That's Why? We are best Internet Marketing Institute in Delhi.
Twenty Five Module of Internet Marketing Course in Delhi. We well known for our quality training in market. We take 13 exams in our Techstack. There are one more new certifications added to your course, which has been released recently that is Google Mobile Sites Certification. If we compare this module of Techstack with dsim or digital vidya, you will find out that We have much more detailed Certification preparation in our twenty five module. That's Why? We are best Online Marketing Institute in Delhi.
The future of marketing is way beyond the traditional marketing methodologies which have been using via TV and radio ads, print ads, hoardings, banners, magazines, etc. Now, marketing is majorly based on online marketing — Marketing which is done in the Digital Sphere. It’s scope in India provides some of the most powerful techniques of marketing where traditional modes of marketing fail. The growing population of tech-savvy internet users has massively expanded the scope of digital marketing in India and the future looks great.
