PPC is a form of marketing that allows businesses to advertise on search engines and social media platforms with the goal of obtaining more purchases and higher conversion rates. A PPC campaign can be run on Google, Facebook, or other websites. To help you learn how to start a PPC campaign for your business, we have compiled all the essential information here.
First off, let’s define what PPC is:
PPC stands for pay-per-click advertising and it is similar to SEO where instead of paying companies like Google or Bing for an ad position they pay you when users click one of your ads. What is unique about PPC campaigns in comparison to SEO (search engine optimization) and social media marketing (SMM) is that you target real people with specific interests in your industry through search & social websites, not keywords. If you want to know more about PPC marketing simply look up “PPC” or view the Wikipedia article on it.
Now, let’s discuss the ways of how you can start a PPC campaign for your business:
You can introduce a new product online or create an ad campaign on the new website. You can update your current website by creating an ad campaign or making new content for your blog or content marketing campaign.
When preparing to start your PPC campaign, you should carefully choose the platform where you want to advertise your product or service. The two main platforms are Google Adwords and Facebook ads.
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How do they compare?
Google has a wide variety of services including Maps, Gmail, Search, YouTube, News, etc., but Facebook is focused only on social media services. What is more important for small businesses is that Google Adwords allows you to advertise on Youtube whereas Facebook does not yet. Facebook has the option of creating a PPC campaign on Instagram, but Google also allows you to create an ad campaign on Facebook.
As you can see, it’s essential that you choose what type of service or product you want to advertise in order to pick the best PPC platform for your business. Once you’ve decided which platform is best for your company, let’s continue by discussing how exactly to start a PPC campaign on the two platforms.
How do I start my Campaign?
To start your PPC campaign in Google Adwords, search for the desired keyword in the United States and choose an ad category (aside from text ads). The first option is “Search Network Only”, which means that your ad will appear exclusively on Google. The second one is “Search Network with Display Select” and it will display your ads on Google search results pages as well as on publisher websites. Choose the one that best fits your business needs.
Okay, so now you know how to start your PPC campaign in Google Adwords, but what about Facebook? Facebook offers three main types of ads:
-Boost Post
-Lead ads
-Ad Creation
First off, you need to write an advertisement that will promote your product or service and then create a compelling landing page. You can promote your product or service via boosting a post or creating an advert. You will need to create a post and then target your ad to the audience who will be interested in the content you’ve created.
Finally, it’s time to start your PPC campaign on Facebook and includes an ad copy that will promote your product or service. Start out by searching for your desired keywords and adding them to the campaign name, adding a website URL, adding your target audience, and finally building the ads creative around this audience.
Okay, so now we know how to start a PPC campaign for your business, but what about analytics? Google Analytics is easy to use and makes it simple for you to track the results of each PPC campaign.
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How to track PPC Campaigns
To strengthen the effects of your PPC campaign, here are some tips to help you improve your results:
Always place ads on Google search pages. This will allow you to optimize your ad based on keywords that your audience uses in their searches. Improve PPC conversion rates by creating short and concise adverts that will grab people’s attention. Consider running multiple ad copies at once so that you can compare which one performs better than the others.
Increase the quality of your ads by targeting users with specific interests based on their demographics or their activity online. Sending your ads to people who are interested in your product or service is generally a successful strategy. This is not mandatory, but it’s a good idea to use multiple targeting options to improve the quality of your PPC campaign performance.
Use ad copy that contains keywords many users are searching for. Write your ad copy with the specific keywords in mind so it will be targeted to relevant audiences instead of being generic. When running social media advertising campaigns, consider using hashtags that are relevant to your target audience.
Test different ad texts and layouts when creating an advert. Try out different ad formats when testing them on Google Ads Pro or Facebook Ads Manager in order to understand how they perform via real data instead of just theoretical data.
The purpose of PPC marketing is to produce a steady, positive return on investment (ROI), and the more you improve and expand your campaign, the more returns you will achieve in the long run. Once you reach ROI in your campaign, consider making the switch to another PPC platform.
Start your PPC campaign in Google Adwords or Facebook Ads Manager with an analytics package like Google Analytics or Facebook Insights to track the results of each campaign. The results will be useful in refining your campaigns along with gaining an understanding of how to better advertise online.
The above guide represents what I believe are some very important tips when it comes to your startup business’ growth strategy when employing PPC marketing.
Let’s not forget the purpose of PPC marketing, which is to promote your product or service. Therefore, it is vital that you pick the right platform for your business and that you create an ad copy that will grab the attention of potential customers.
As with everything else in life, practice makes perfect! These tips are based on my personal experience with PPC marketing. Find out what works best for you and your startup business!
“When I look back on all these worries, I remember the story of the old man who said on his deathbed that he had had a lot of trouble in his life, most of which had never happened. “
-Sir Winston Churchill
” Time waits for no man. Decide what you want to do with your time, and make the most of every minute. “
-Earl Nightingale
” Time is free, but it’s priceless. You can’t own it, but you can use it. You can’t keep it, but you can spend it. Once you’ve lost it you can never get it back. “
-Jim Patterson
” The time is always right to do what is right. ” Mahatma Gandhi
” There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle. ” Albert Einstein
” There is more to life than increasing its speed. ” Albert Einstein
” These are only a few of the many inspiring quotes that will be posted into your news feed, search results, or mobile app each time you search for a keyword on Google, Yahoo, Bing, or any other search engine.
Here you can find a list of all the quotes I have collected to help your startup business grow. If you shared this article with someone who might be interested in growing their business through PPC marketing, please feel free to use them here as well! 🙂 If you want to add your own quote to the list, please send it to somit297@gmail.com.
